CBH Meets People Where They Are


By Nabil Safi

The Why

To a region where “being well” is a daily struggle comes the Kello Tamam program (All is Well), the CBH Arabic radio broadcast, with a message of hope that is a surprising to many who live in challenging circumstances, to say the least. Millions of people in the Middle East and North Africa are in daily search for a better way of life, a glimpse of hope and of truth. In recent years, and in the light of the many wars and turmoil taking place in that region, people, and mainly Muslims, are asking themselves, Is this how life is supposed to be, or is there a better way? To answer this question, some are immigrating, others turn to drugs, many left their faith to become agnostics, but all are searching the Internet for a way out and for solutions to their desperation.

This is why CBH decided lately to make the Kello Tamam program available on social media, and now the program’s Facebook page is populated with many episodes of the program and followed by over 7,000 people from the region who receive the weekly programs on their electronic devices.


The Less Important News

This new strategy of spreading the hope of the gospel has been effective so far. The reason we can say that in confidence is because we have the ability to track audience engagement. Over the period from April through July 2018, the program has reached over half a million people in at least thirteen countries in the Middle East, North Africa, and Asia regions. This has resulted in over 125,000 downloads of the program and 103,000 interactions. God had blessed us with such good numbers, not because anything good we’ve done, but because his message of hope is so powerful and compelling. In a nutshell, we are experiencing the power of the gospel channeled through media, and the proof is the stories and testimonies from our listeners.


The More Important News

As program host and pastor, I can say that my cup is overflowing with the blessing of interacting with our listeners, chatting over the Internet about the topics of life and the afterlife. One listener—his name is Rami—indicated that he is searching for the truth, and after a series of conversations, he asked for the gospel. Rami is reading through the Gospel of Luke right now; please pray with me that the power of the gospel will transform his life.

Bashir is from Yemen, and he lived in Saudi Arabia a while ago where he met Christians from the Philippines and Ethiopia, who shared the gospel with him. He accepted Christ there with them! Now, he is back in Yemen, and has no Christians around him. He reached out to us, wanting to get baptized. Please join us in prayer for Bashir, as we find a way to baptize him.

As I mentioned earlier, the gospel is so powerful and able to transform people’s lives, however, to some it is a stumbling block and their interactions with us are less positive and sometimes hostile. To those who attack us publicly on social media, my heart breaks, because I know they are afraid and insecure, and that Jesus loves them as much as you and me. Pray that their hearts with soften to the Word of God, because Jesus said in John 10:16, “I have other sheep that are not of this sheep pen. I must bring them also. They too will listen to my voice, and there shall be one flock and one shepherd.”

CBH is providing an opportunity for the other sheep to listen to his voice. We thank God for his message and for his providence to make this program available to millions of people who are seeking a better life. Thank you for your prayers and support, and my hope is that you are encouraged by this news.

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