LOGO DOWNLOADS + BRANDING GUIDELINES
Download the logo brand guide here to help answer your questions. The brand guide will help you use our brand and assets below, including our logo, without having to worry about using them incorrectly.
Download the Local Church Brand Guide for tips on using the Church of God brand elements with your church logo.
By following these guidelines, you reap the benefits of The Church of God identity and contribute to its strength. Your understanding and cooperation of the brand elements presented here are essential to the success of our efforts.
If you are ever in doubt, just refer back to these guidelines or send an email.
It’s pretty flexible, so be creative while loving and respecting our brand.
Green is the color of life and growth. It reminds us that the church is a living, growing entity and that we are to be characterized by healthy, vibrant growth. Vibrant life is something that is to characterize us individually as persons, individually as churches, and corporately as a movement worldwide. And health, growth, and healing are things that we offer to others in the person of Jesus Christ and the work of the Holy Spirit.
Blue also is a color of life and a color long associated with pure, life-giving water, which is itself often a metaphor for the Holy Spirit in Scripture. The color blue is also associated with peace, with shalom. This color reminds us of Christ as the living water, the breath of life, and the Prince of Peace.
The individual pieces within the logo are suggestive of drops of water and leaves, emphasizing the theme of life and growth. The shapes that come to a point at both ends are also highly stylized flames, a subtle reference to the previous logo. The variety of individual pieces also recognizes that we are a body made of many members, congregations, and organizations of different sizes. But the shapes are organized into an organic circle, suggestive of the unity of the movement. The organic nature of the circle, without rigid definition, is suggestive of the organic nature of our unity.
“Jesus is the subject.” That is what brings us together. Note that the entire design is focused on the cross, drawing together around the cross, revealing the cross, making Jesus the center. Whatever the pieces of our world might be, whatever the challenges, the relationships, the shapes and sizes of life, they all come together at the Cross—Jesus makes everything whole. The circular form of the logo clearly references wholeness, unity, holiness: something shattered and disparate coming together again, drawn together by the Cross.
The elements of the design draw on and reflect themes of Scripture.
Consider these examples: Psalm 1:3; Psalm 23:1; Ezekiel 47:6–12; John 4:13–14; John 7:38; 1 Corinthians 12:12–13; and Revelation 22:1–2.